CREATED FOR THE POLANCO BROTHERS - JAN 2024

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CREATED FOR THE POLANCO BROTHERS - JAN 2024 //

building brands that not only stand out but stand the test of time

just a few of the amazing brands we’ve worked with

meet your team

chenelle mahabir

CO-FOUNDER & CHIEF E-COMMERCE OFFICER

A data-driven corporate retail professional known for her expertise in media planning, content management, and e-commerce strategy. She has made impactful contributions to top brands like Hudson's Bay, Zellers, Walmart, Best Buy, and Shopify. Her expertise lies in developing and executing strategic media plans, curating high-quality product content, and fostering collaborations across diverse teams to enhance brand narratives and user-centered experiences. With a knack for optimizing user journeys and spearheading strategic initiatives, Chenelle is a trusted leader in the retail industry.

krystal d’souza

CO-FOUNDER & CHIEF CREATIVE OFFICER

A highly accomplished marketing professional with a decade-long track record of crafting and executing highly successful digital brands alongside digital campaigns. Her portfolio includes work with notable brands such as Hudson’s Bay, The Property Brothers, Bed Bath & Beyond, Genesis Motors, WetBrush, and more collectively achieving over 10 million impressions across various marketing channels in 2023 alone. Krystal's remarkable results include substantial spikes in followers, video views, engagement, and impressions, highlighting her mastery in propelling brand recognition and influence to new heights.

Together, we offer a powerful blend of knowledge and hands-on experience — from corporate to agency — driving brand recognition and strategic initiatives.

our story

Think of us as the left and right brain of your operation — we combine the precision of corporate strategy with the innovation of a creative agency. Our collaboration seamlessly integrates analytical thinking with imaginative solutions, paving the way for a comprehensive brand ethos and effective strategies that benefit your business on every level. Working with us, your team gains an advantage, ensuring you receive not just a beautiful logo but the strategy to back it up in the ever-evolving landscape of marketing.

our differentiator

What truly sets us apart is clear-cut — when you work with us, you are truly working with us. Unlike most agencies that delegate your project to entry-level associates, we operate as a streamlined team of two, handling your project from inception to completion. We go beyond the traditional role of an agency partner and seamlessly integrate ourselves as an extension of your team. This way, you can feel comfortable sending us a text at midnight on a Saturday if creativity strikes.

we provide our clients with distinct brand identities, e-commerce websites that convert and social media strategies that cultivate brand loyalty.

O U R S E R V I C E S

S E R V I C E 0 1

branding:

+ brand discovery session - 1 hour
+ logo design - primary, secondary, tertiary
+ colour palette
+ typography
+ tone of voice
+ art direction
+ competitor analysis
+ marketplace positioning
+ prospective customer personas
+ brand strategy & guidelines deck


2 W E E K T I M E L I N E

E X A M P L E

S E R V I C E 0 2

e-commerce:

+ e-commerce website - design, content, wireframe
+ dutchie platform setup
+ leafly integration
+ weedmaps embedding
+ competitor analysis
+ information architecture
+ taxonomy
+ navigation
+ 200 product uploads
/ attribution
/ filters
/ product guidelines
/ product image edits
+ blog build with 5 articles

4 W E E K T I M E L I N E

E X A M P L E

S E R V I C E 0 3

social media strategy:

+ social media strategy deck
+ industry insights
+ goals
+ pillars
+ platform strategy
+ creative direction
+ instagram aesthetic
+ tone of voice
+ engagement strategy
+ instagram account set-up
/ bio
/ display picture
/ linking strategy
+ 3 instagram graphics and captions to prepare for launch

2 W E E K T I M E L I N E

E X A M P L E

our process

  • Client discovery begins with a one-hour session. Here, our focus is entirely on understanding you, your business, as well as your goals and objectives.

    We provide a comprehensive questionnaire which aims to delve into various aspects of your business, prompting you to reflect on key elements, objectives, and expectations. By completing this questionnaire, you not only contribute to a deeper understanding of your needs but also set the foundation for a tailored and effective strategy in our collaboration.

    The insights gathered during the client discovery phase will serve as a cornerstone for the second stage of the project.

  • Here, we leverage the insights gathered during our Client Discovery call to meticulously establish the strategic framework for your brand.

    We conduct an in-depth analysis, diving into the landscape of your competitors and thoroughly examine prevalent industry trends. This extends across both online and in-store, ensuring a comprehensive understanding of the market dynamics.

    Through this meticulous examination, we pinpoint opportunities to not only enhance your online and in-store presence but also elevate the overall brand experience across marketing channels.

  • This is where we hit the ground running.

    We kick off the process by focusing on your logo design, recognizing that it sets the tone for your entire brand aesthetic. Once you’ve approved your final logo design, we then move onto your color palette.

    From here, due to the sprint of this project, we put a hold on your Brand Guidelines and move on to your e-commerce website build.

    Upon completion of your website, we resume our progress finalizing not only your Brand Guidelines but also your Social Media Strategy. At the same time, we will also set up your social media channels with your first three posts to prepare for launch.

  • It’s showtime!

    This phase involves final preparations and QA to ensure all elements are optimized and ready. All systems, including your e-commerce platform and branding materials, are thoroughly tested.

    Upon successful execution of the launch, immediate monitoring is conducted to address any issues and gather feedback.

    This isn't just a launch; it's the beginning of a thrilling journey, and we're with you every step of the way.

  • Now that you’ve launched, it’s time to focus on long-term support. If desired, we can develop a comprehensive Go-To-Market (GTM) strategy that aims to maximize your market reach, boost conversion rates, increase Average Order Value (AOV), and ultimately optimize overall sales performance.

    In addition, we can provide services for any of the line items below:
    + yearly content calendar
    + site analytics and optimization
    + email marketing templates
    + social media templates
    + campaign strategy
    + influencer strategy
    + ad strategy and A/B testing
    + copywriting
    + loyalty/membership program strategy
    + affiliate marketing research and strategy
    + signage
    + merchandise design
    + packaging design
    + presentation template design
    + digital guides/catalogs design

    These services are covered under a monthly retainer arrangement, to be negotiated at a later date.

work we’re proud of

  • 94% of website visitors said they would stop engaging with a site if it was unattractive.

    STANFORD WEB CREDIBILITY RESEARCH

  • 78% of businesses that sell on social outperform those that do not.

    LINKEDIN

  • Of Gen Z consumers, 97% use social media as their top source of shopping inspiration.

    INFLUENCER MARKETING FACTORY

  • 76% of American consumers purchased a product after seeing a brand’s social post.

    CURALATE

  • Nearly 93% of marketers say that they’ve landed a customer thanks to videos on social media.

    SPROUT SOCIAL

  • 84% of people are more likely to trust brands if they use UGC in their digital marketing efforts.

    ENTRIBE

  • 79% of people say UGC highly impacts their purchasing decisions.

    STACKLA

  • UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average.

    SHOPIFY

  • 56% of consumers say they’re anticipating more user-generated content from brands.‍

    STACKLA

  • Consumers are 2.4x more likely to say UGC is most authentic compared to branded content.

    STACKLA

  • 90% of brands want to build brand awareness through social media. 77% of them use it to maintain brand reputation, while 71% of them use it for building and managing an engaged community.

    HOOTSUITE

CREATED FOR THE POLANCO BROTHERS - JAN 2024

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CREATED FOR THE POLANCO BROTHERS - JAN 2024 //